CHI, The Spa at Rasa Sayang scooped the “Best Brands in Wellness-Spa” award for its excellence in product branding as the best brand in the subcategory of wellness-spa.

The BrandLaureate Awards, billed as the Grammy Awards for Branding, is organized by The Asia Pacific Foundation (APFB), a not-for-profit organization dedicated to improvement of branding standards in Malaysia and the Asia Pacific.  As a winner, CHI, The Spa is recognized as a brand leader in its category. Winners for the awards were selected on criteria covering brand strategy, culture, integrated communication, brand equity and brand performance.

“Having received excellent feedback and reviews from guests and members of the media since its inception, this award is an official endorsement of CHI, The Spa at Shangri-La’s Rasa Sayang Resort and Spa, Penang,” said Director of Communications Suleiman Tunku Abdul Rahman.