providing tools for marketing and selling Princess Alaska cruise tour vacations. The event is presented as part of Princess' ongoing "Executive Insights" webinar program featuring helpful advice and sales tips from a variety of Princess insiders. The free, hour-long webinar begins at 10 am PDT/1 pm EDT and is currently available for registration at www.onesourcecruises.com.

Syme's presentation will help agents understand why people go to Alaska, and how to tap into that knowledge to identify the best target client. She will explain not only benefits of selling Alaska cruisetours , but also why a Princess Alaska cruisetour is the best vacation choice for clients. In addition, she will discuss how to utilize the many tools Princess offers for Alaska sales, including collateral pieces to create a successful direct mail program, information about a new Alaska movie night program, and how to host a successful Alaska cruise night. Syme's presentation will be followed by a virtual question and answer session, giving agents a valuable opportunity to get live feedback from a Princess expert in the Alaska market.    

Executive Insights is part of an ongoing webinar series for agents to help them become experts on Princess products and tools. 

"Alaska is such a great sales opportunity for agents, and it's important to not get lost in the details. We can help make selling them easy and profitable," said Syme. "I'm looking forward to answering agents' questions to demystify cruisetours and help agents feel comfortable selling them so they can offer their clients the best possible Alaska vacation."

As vice president, commercial for Princess Tours, Syme oversees the development and promotion of Princess' extensive Alaska cruise and land tour program, as well as the company's worldwide cruisetour and land packages. A 25-year veteran of Princess Tours, Syme began her career in 1983 in the accounting department, and rose through the management ranks becoming vice president in 1997.