More than 15 million passengers took part in the survey, conducted by the UK-based aviation research agency Skytrax over an eleven-month period from August 2007 to June 2008.

In the Best in Region category, passengers were asked to rate their level of satisfaction with a total of 59 European airlines. Respondents evaluated more than 35 different aspects in the categories Ground Service, Onboard Product and Onboard Staff Service. Lufthansa impressed passengers with its fast and innovative check-in options, the speed and convenience of its baggage handling and the friendly service provided by staff. The airline also scored top marks for its excellent inflight service, notably its comfortable seats, inflight entertainment programme and the choice and quality of the menus and drinks served on board.