The prominent Chinese MICE Magazine has awarded the 2008 Annual Creativity Award of the Chinese MICE Industry to the China Incentive Business Travel and Meetings Exhibition (CIBTM).

The award, running for the second time, rewards those who contribute to the Chinese MICE industry by providing an effective platform for industry professionals to do business and network.

MICE Magazine said that CIBTM “was well received and attracted professionals from hotels, airlines, embassies, the tourism sector and multinationals. Besides these high-end professionals, clients from hotels and airlines and Hosted Buyers also attended. Following the success of the 2008 Olympic Games in Beijing, international travel agencies have recognised the importance of the Chinese market. Interfacing with international industry is a must for our domestic companies with promising buying potential.”

Graeme Barnett, Exhibition Director, CIBTM commented: “We are delighted to receive this award, which highlights all the work CIBTM is doing to recognise and drive the development of the Meetings industry in China. We are committed to ensuring CIBTM reflects the needs of international, regional and local Chinese Meetings planners and suppliers. CIBTM 2009 will be no exception and all our efforts are focused on continuing to develop the event based on customer needs.”

The China Incentive Business Travel and Meetings Exhibition will take place between 8-10 September 2009 at the China National Convention Center (CNCC) in Beijing.