Produced by travel industry research authority, PhoCusWright Inc., PhoCusWright@ITB is where travel, tourism and hospitality industry leaders gather to discuss, debate and define the future of travel.

The Tools to Succeed in Today's Market

As the travel industry is left reeling from the downturn of 2009, companies are looking for answers and guidance on the road to recovery. PhoCusWright has gathered an unprecedented roster of speakers who will deliver the tools necessary to find E-Travel Success Across Europe. The European online travel market is expected to grow by 8% in 2010 according to PhoCusWright's European Online Travel Overview Fifth Edition. PhoCusWright@ITB, produced with PhoCusWright's signature level of professionalism, features keynotes and discussions on the trends that will allow travel companies to capitalize on this growth including: mobile, metasearch, capital, distribution and innovation.

Industry Leaders Share Their Wisdom

Senior level speakers will project to a savvy audience of thought leaders. Executives from Google, Microsoft's Bing Travel, Lonely Planet, FareCompare, eDreams, Venere and more will share what they are doing to leverage opportunities in today's marketplace. "Our speakers and attendees are executives and experts in the electronic distribution of travel. This creates a highly collaborative and collegial environment where strategies and opportunities are born," says Philip Wolf, president and CEO of PhoCusWright. "PhoCusWright@ITB generates the momentum that travel companies thrive on all year."