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European MICE visit Milan Print E-mail
Published by Ozgur Tore   
Saturday, 17 July 2010
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A total of forty international congress sector businesses in the last week of June visited the convention facilities at Fiera Milano Congressi and the city of Milan, and the most interesting places in the Lombardy capital, in a four day tour, choc-a-bloc with things to do, see and visit.

It's the incoming workshop habitual of the Destination Milan project, organised by Fiera Milano Congressi. The guest, from France, Germany, the UK, Scandinavia, the Netherlands and Belgium were able to see and get to know all about the Milanese congressional set-up, visiting the operational areas of MIC - Milano Convention Centre at Fieramilanocity (the MIC will become the highest capacity structure by 2011, when the expansion works will be completed); the convention hub which Fiera Milano Congressi manages on the Como Lake at Cernobbio (Spazio Villa Erba); the Milanese hotel network complete with meeting rooms which are part of the Destination Milan package, the exclusive brand used in the promotion of Milan as a convention destination ( www.destinationmilan.it ).

"Businesses attending MICE are seeking a city which knows how to match convention facilities with great cultural events and entertainment and of course an excellent hotel network. Milan comes up to scratch, but often a distorted image is perceived abroad" explains Maurizio Lupi, Fiera Milano Congressi. "We have decided therefore to invite foreign convention sector businesses here and to help them get to know the city, just as you would with an honoured guest. The activity has awakened considerable interest, and is giving some initial results".
Last Updated ( Friday, 10 September 2010 )
 
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